About Steve Johnson

Steve Johnson is an author, coach, and speaker on product strategy and product management. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop software. His market and technical savvy allowed him to rise rapidly through the ranks from product manager to the C-level executive suite.

He was one of the first bloggers on product management. Since 1999, Steve has published thousands of articles and posts. His ebooks on product management and leadership have been downloaded over 100,000 times.

In his various technical marketing roles, he has launched dozens of product offerings. He draws heavily on his marketing and sales experience plus his quick wit adds an element of fun to his workshops and speeches.

Previously, Steve was VP of Products and a founding instructor at Pragmatic Institute.


Steve has authored hundreds of articles and ebooks on technology product marketing and management. Check out Steve’s book Turn Ideas Into Products or read one of his free ebooks.


Coaching workshops integrate Steve’s decades of experience into an extensive list of topics for a unique learning experience—the latest techniques, applied to your products and issues. Steve has coached thousands of product and executives teams.


Steve is a popular keynote speaker at forums throughout North America, delivering highly relevant sessions for a technology-oriented audience. He focuses on the strategic role of product management and the importance of looking beyond the product to the entire customer experience.

Want to see Steve in action? Check out some recorded sessions from industry conferences.

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