Agendas

Modern methods. Proven techniques.

Looking for product marketing best practices? Or trying to transform your organization with approaches from Pragmatic or SAFe?

I can help.

My coaching workshops are based on the modern methods and proven techniques revealed in Turn Ideas Into Products

For many organizations, product planning is chaos. And products get released through individual heroics. At best, most organizations have complicated, confusing, or convoluted processes. Instead, you need a simple approach that is well-understood and repeatable—and generates success for your organization.

With coaching workshops, you learn by doing, not by lecture. Each topic combines discussion with breakout sessions so you can quickly apply these concepts to your products and organizational issues.

Choose a standard one-day agenda or create your own from an extensive list of available topics.


Product Team Fundamentals

  • Product Team Roles
  • Customer Discovery and Market Insights
  • Markets, Segments, and Personas
  • Product Innovation and Strategy
  • Retrospectives

Product Strategy Fundamentals

  • Product Innovation and Strategy
  • Creating Your Business Model
  • Realizing Business Value with Pricing
  • Define Your Competitive Landscape
  • Making Build, Buy, and Partnering Decisions

Product Planning Fundamentals

  • Working with Today’s Development Methods
  • Product Stories and Personas
  • Product Roadmapping and Prioritization
  • Release and Launch Planning
  • Retrospectives

Product Growth Fundamentals

  • Markets, Segments, and Personas
  • Positioning and Messaging
  • Release and Launch Planning
  • Win Loss Analysis
  • Sales Enablement

Choose from dozens of available modules to define a custom agenda aligned with your priorities. You can leverage my experience with hundreds of companies to meet the unique needs of your business.

Create your own agenda

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