Articles

When The Product Is You

Have you been out there lately? Hunting for that perfect job is both easier and harder than ever before. You don’t have to be restricted to your nearest big city... but other candidates don’t either. Networking is easier but, alas, everyone’s network is bigger than before.

Do We Need Product Management?

People in product management roles—product managers, product owners, product marketing managers, and consultants—often talk about job responsibilities, methods, tools, and templates. We start from a presumption that product management is valued, and we focus on getting clarity on its mechanics. But what are the benefits of product management?

Expertise In Product Management

Let’s keep it simple. There are four types of skills needed to define and deliver products to market. Product leaders (by whatever title) attempt to support the team with all four types of knowledge but it’s rare to find all of these capabilities in a single person.

Advice For Getting Into Product Management

Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It can also be a frustrating job because other departments have expectations of product management that rarely align with yours.

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