Video

I’ve had the pleasure of speaking with teams around the world. Here’s a page of videos from the popular Business of Software conference showing me in action.


Purple Squirrels & Other Lies

While CEO at Under10, Steve Johnson explained why you should reconsider the areas of expertise needed to build a successful team. Six types of expertise are necessary for a well-rounded product team yet are rarely found in a single person. Don’t look for a collection of superstars; build a super team.

Delivered at Business of Software, 2017

The Strategic Role of Product Management

In this winning talk from 2008, Steve Johnson, then an instructor at Pragmatic, rails against CEOs, marketers, CFOs, engineers and just about everybody else in the software industry. It’s entertaining and thought-provoking.

Delivered at Business of Software, 2008

A Simple Planning Canvas

In this snippet from the 2014 Business of Software conference in Boston, Steve Johnson of Under10 examines the many artifacts in a typical product planning process and asks, “How many do you really need?” Can you design and deliver products in under 10 artifacts?

Delivered at Business of Software, 2014

Look Beyond the Product

In this snippet from the 2014 Business of Software conference in Boston, Steve Johnson of Under10 explains the aspects of planning beyond just the product including promotion, selling, and support, as well as defining and reviewing your market and business goals.

Delivered at Business of Software, 2014


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