I’ve had the pleasure of speaking with teams around the world. Here’s a selection of favorites from conferences showing me in action.
Maybe We Should Be Problem Managers (or, What isn’t product management?)
While acting CPO at Pragmatic Institute, Steve explained why product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn’t) product management. After all, product management spans many activities from business planning to market readiness.
Purple Squirrels & Other Lies
While CEO at Under10, Steve Johnson explained why you should reconsider the areas of expertise needed to build a successful team. Six types of expertise are necessary for a well-rounded product team yet are rarely found in a single person. Don’t look for a collection of superstars; build a super team.
The Strategic Role of Product Management
In this winning talk from 2008, Steve Johnson, then an instructor at Pragmatic, rails against CEOs, marketers, CFOs, engineers and just about everybody else in the software industry. It’s entertaining and thought-provoking.
A Simple Planning Canvas
In this snippet from the 2014 Business of Software conference in Boston, Steve Johnson of Under10 examines the many artifacts in a typical product planning process and asks, “How many do you really need?” Can you design and deliver products in under 10 artifacts?
Look Beyond the Product
In this short video from the 2014 Business of Software conference in Boston, Steve Johnson of Under10 explains the aspects of planning beyond just the product including promotion, selling, and support, as well as defining and reviewing your market and business goals.